A visceral visual campaign created for Alice Ai’s debut single “I Still Feel You” — a project balancing softness and synthetic violence, beauty and breakdown.

This visual identity merges hyperfeminine punk with glitch culture, bleeding intimacy into each frame.
The campaign includes:
✹ Cover art
✹ Press imagery
✹ Conceptual video content
✹ Collaboration decks

Styling elements include metal, fake blood and sharp contrasts, designed to echo the lyrical core: fragmented identity, memory, and desire.
The images are harsh. Honest. A little haunted. But never hollow.

This was the beginning of something.
This is how it looked.